NEW PRODUCT LAUNCH SUCCESS: A LITERATURE REVIEW

New Product Launch Success: A Literature Review

This review article deals with the current state of knowledge on the topic of launching new products on the market and the success factors that constitute launch success.As things stand today, it can be stated that the existing research work already covers a broad range of topics and that there is an extended pool of relevant results, which, howeve

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South African Executives Propensity to Use, Diffuse, and Adopt the Humanitarian Logistics Digital Business Ecosystem (HLDBE)

The employment of advanced technology in sustaining South African humanitarian organizations and Arthritis Gloves business logistics firms has been a crucial concern for many years.The aim of this study is to examine the propensity of senior executives to use, diffuse, and adopt Humanitarian Logistics Digital Business Ecosystem (HLDBE) as another f

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Deformations assessment during subway escalator tunnels construction by the method of artificial freezing of soil for the stage of ice wall formation

The work is devoted to the study of the processes of displacement and deformation of the surface during the escalator tunnels construction of the subway by the method of artificial freezing of soils.The features of the construction and freezing technology, the rocks characteristics in which the escalator tunnels made are considered.The data of spec

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